This last decade has brought examples like Tesla and Impossible Foods, which are made with superior and greener technology, design and materials, where the changes required to meet lower carbon and ‘clean’ specifications can result in higher quality and better products. Allbirds is a great example of this trend—driving consumer adoption specifically for lower-carbon, plant-based materials which recently expanded into high-performance running footwear to rave reviews. To all achieve their successful product outcomes, Allbirds needed to establish a plant-based supply chain for footwear.
Examples like these show that everything: from boots, bikes, and buildings, can be made better, sleeker, and still carbon-negative. More importantly, perhaps these examples show that big consumer traction can follow this model and drive the shift from extractive materials/high carbon materials (e.g. metals and plastics) to regenerative, CO2 negative plants. Emerging solutions, like Lingrove’s Ekoa®, with its natural fiber composite superpowers, helps make faster, lighter, stronger, and healthy surfaces/structures for humans and the planet.